The Becoming of a Design Society: A New American Renaissance
Hats off to Jocelyn Wyatt in her “Design and Reach’ blog for highlighting ‘Portrait of the Artist as a Young Businesswoman by Kay S. Hymowitz. Kay describes the coming of age of America as a Design Society. I feel it is certainly a reflection of how younger generations will enter the professional world in favor of shaping a design society rather than an information society as the abundance of communication outlets are scrambling and almost frying the wires.
Here is my favourite exerpt: ‘The boundary between technology and design has increasingly blurred. For the post-digital design generation, more efficient computer chips and improvements in circuitry and plastics often are more essential to an object’s aesthetics than are color and decorative detail. Design, in Apple founder Jobs’s well-known formulation, is “how it works.” Apple’s MP3 player—the sleek iPod, designed by a team headed by the Briton Jonathan Ive—embodies the contemporary marriage of design and technology. Like the artists of the Bauhaus school, Jobs wanted his company to “stand at the intersection between technology and the arts”—and so it did. Every appliance maker is now racing to do for the toaster or radio what Apple did for the computer and MP3 player.’
You can find the full blog entryhere
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The Becoming of a Design Society: A New American Renaissance
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